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Data View - From _Subscribers , _Sent, _Open, _Click, _Bounce, _Compliant, _Unsubscribed

Data View: Subscribers  (Query Studio)

To view email subscribers and their statuses, query the _Subscribers data view in Automation Studio. Subscriber attributes aren’t available. This data view only returns results at the Enterprise level, and not for child business units.

Dates and times are stored in Central Standard Time. Daylight Savings Time isn’t observed. To view time-related data in your time zone, set time zone user preferences.

SubscriberID: The subscriber ID for the affected subscriber. This number represents the unique ID for each subscriber record.

DateUndeliverable: The date an email for the subscriber was returned as undeliverable

DateJoinedThe date the subscriber joined your list

DateUnsubscribed: The date the subscriber unsubscribed from your list




Domain: The domain of the subscriber

EmailAddress: The subscriber's email address

BounceCount: The total number of bounces accrued by the subscriber

SubscriberKey: A potential alternate identifier for subscribers. Defaults to the value of Email Address.

SubscriberTypeThe subscriber type for the affected subscriber

  • ExactTarget (Marketing Cloud Engagement)
  • Salesforce Lead
  • Salesforce Contact
  • Unknown External System (Triggered Send Hidden Manage List)
  • MS CRM Contact
  • MS CRM Lead
  • MS CRM Account



**Results: In _Subscribers there is 0 fields and records found in Query Studio


Data View: Sent (Query Studio)

View the subscribers you sent emails to by querying the _Sent data view.

Considerations

  • You can query only records from the last six months.
  • Dates and times are stored in Central Standard Time. Daylight Savings Time isn’t observed.
  • The _Sent data view doesn’t update in real-time. It can take several minutes or multiple sends before new messages are available.
  • You can’t view data for a deleted subscriber.
AccountID: Your account ID number.

BatchID: The batch ID number for any batches used in the send.




Domain: The domain at which the send occurred

EventDateThe date the send took place.

JobID: The job ID number for the email send

ListID: The list ID number for the list used in the send


OYBAccountID: The account ID number for any related On-Your-Behalf accounts. This field applies to enterprise accounts only.

SubscriberID: The subscriber ID for the affected subscriber. This number represents the unique ID for each subscriber record.

SubscriberKey: The subscriber key for the affected subscriber.

TriggeredSendCustomerKey: The customer key for the triggered send.

TriggererSendDefinitionObjectID: The object ID for the triggered send definition.


**Results: All 11 fields were in the search results with 139 records.

Data View: Open

To view email opens for your account, query the _Open data view in Automation Studio. Open data is retained for six months.

Dates and times are stored in Central Standard Time. Daylight Savings Time isn’t observed. To view time-related data in your time zone, set time zone user preferences.

Columns

NameDescriptionDataTypeData Extension Data TypeNullable
AccountIDYour account ID numberintNumber 
OYBAccountIDThe account ID number for any related On-Your-Behalf accounts. This field applies to enterprise accounts only.intNumberX
JobIDThe job ID number for the email sendintNumber 
ListIDThe list ID number for the list used in the sendintNumber 
BatchIDThe batch ID number for any batches used in the sendintNumber 
SubscriberIDThe subscriber ID for the affected subscriber. This number represents the unique ID for each subscriber record.intNumber 
SubscriberKeyThe subscriber key for the affected subscribernvarchar(254)Text 
EventDateThe date the open took placedatetimeDate 
DomainThe domain at which the open occurredvarchar(128)Text 
IsUniqueWhether the event is unique or repeatedboolBooleanX
TriggererSendDefinitionObjectIDThe object ID for the triggered send definitionvarchar(36)TextX
TriggeredSendCustomerKeyThe customer key for the triggered sendvarchar(36)TextX

**Results: All fields were in the search results with 32 records.

Data View: Click

To view click data for emails sent from your account, query the _Click data view in Automation Studio. Click data is retained for six months.

Dates and times are stored in Central Standard Time. Daylight Savings Time isn’t observed. To view time-related data in your time zone, set time zone user preferences.

NameDescriptionDataTypeData Extension Data TypeNullable
AccountIDYour account ID number.intNumber 
OYBAccountIDThe account ID number for any related On-Your-Behalf (OYB) accounts. This field applies to enterprise accounts only.intNumberX
JobIDThe job ID number for the email sendbigintNumber 
ListIDThe list ID number for the list used in the sendintNumber 
BatchIDThe batch ID number for any batches used in the sendbigintNumber 
SubscriberIDThe subscriber ID for the affected subscriber. This number represents the unique ID for each subscriber record.intNumber 
SubscriberKeyThe subscriber key for the affected subscribernvarchar(254)Text 
EventDateThe date the click took placedatetimeDate 
DomainThe domain at which the click occurredvarchar(128)Text 
URLThe URL for the link clicked. No AMPscript or variables are populated in this column, for example, www.example.com?%%attribute%%varchar(900)TextX
LinkNameThe link name assigned in the email sendvarchar(1024)TextX
LinkContentThe link content assigned in the email send. AMPscript and variables are populated in this column, such as www.example.com?12345varchar(max)TextX
IsUnique

Whether the event is unique or repeated

Note
Note Clicks are processed in asynchronous batches. The earliest click event written to the database will have IsUnique set to true.
bitBoolean 
TriggererSendDefinitionObjectIDThe object ID for the triggered send definitionuniqueidentifierTextX
TriggeredSendCustomerKeyThe customer key for the triggered sendvarchar(36)TextX

Data View: Bounce

To view bounce data for emails sent from your account, query the _Bounce data view in Automation Studio. Bounce data is retained for six months.

Dates and times are stored in Central Standard Time. Daylight Savings Time isn’t observed. To view time-related data in your time zone, set time zone user preferences.

Columns

NameDescriptionDataTypeData Extension Data TypeNullable
AccountIDYour account ID numberintNumber 
OYBAccountIDThe account ID number for any related On-Your-Behalf accounts. This field applies to enterprise accounts only.intNumberX
JobIDThe job ID number for the email sendbigintNumber 
ListIDThe list ID number for the list used in the sendintNumber 
BatchIDThe batch ID number for any batches used in the sendbigintNumber 
SubscriberIDThe subscriber ID for the affected subscriber. This number represents the unique ID for each subscriber record.intNumber 
SubscriberKeyThe subscriber key for the affected subscriber. This serves as the primary key.nvarchar(254)Text 
EventDateThe date the bounce took placedatetimeDate 
IsUniqueWhether the event is unique or repeatedbitBoolean 
DomainThe domain at which the bounce occurredvarchar(128)Text 
BounceCategoryIDThe ID number for the bounce categorysmallintNumber 
BounceCategoryThe category of the bouncenvarchar(50)TextX
BounceSubcategoryIDThe ID number for the bounce subcategorysmallintNumberX
BounceSubcategoryThe subcategory of the bouncenvarchar(50)TextX
BounceTypeIDThe ID number for the bounce typesmallintNumber 
BounceTypeThe type of bounce that occurrednvarchar(50)TextX
SMTPBounceReasonThe reason for the bounce relayed by the mail systemnvarchar(max)TextX
SMTPMessageThe message regarding the bounce from the mail systemnvarchar(max)TextX
SMTPCodeThe error code for the bounce from the mail systemsmallintNumberX
TriggererSendDefinitionObjectIDThe object ID for the triggered send definitionvarchar(36)TextX
TriggeredSendCustomerKeyThe customer key for the triggered sendnvarchar(36)TextX
IsFalseBounceIndicates a false bouncebitBooleanX
**If any code is/ field query is incorrect, we get error specifying the same: (Comma ',' was missing).


After correcting it, all query fields and 22 records shows in the result:



Data View: Complaint

To view complaint data for emails sent from your account, query the _Complaint data view in Automation Studio. Complaint data is retained for six months.

Dates and times are stored in Central Standard Time. Daylight Savings Time isn’t observed. To view time-related data in your time zone, set time zone user preferences.

Columns

NameDescriptionDataTypeData Extension Data TypeNullable
AccountIDYour account ID numberintNumber 
OYBAccountIDThe account ID number for any related On-Your-Behalf (OYB) accounts. This field applies to enterprise accounts only.intNumberX
JobIDThe job ID number for the email sendbigintNumber 
ListIDThe list ID number for the list used in the sendintNumber 
BatchIDThe batch ID number for any batches used in the sendbigintNumber 
SubscriberIDThe subscriber ID for the affected subscriber. This number represents the unique ID for each subscriber record.intNumber 
SubscriberKeyThe subscriber key for the affected subscribernvarchar(254)Text 
EventDateThe date the complaint took placedatetimeDate 
IsUniqueWhether the event is unique or repeatedbitBoolean 
DomainThe domain at which the complaint occurredvarchar(128)Text

**Results: 0 fields or records found

Data View: Unsubscribe

To find unsubscribes related to your email sends, query the _Unsubscribe data view in Automation Studio.

To view all unsubscribe data, use the StatusChanges extract. Records dating back six months from the day the query runs are available.

Dates and times are stored in Central Standard Time. Daylight Savings Time isn’t observed. To view time-related data in your time zone, set time zone user preferences.

When subscribers mark Marketing Cloud emails as spam or file a complaint, the system processes their response and marks them as unsubscribed, reflecting this change in the data view. For more information, see ISP Feedback Loops for Marketing Cloud.

Columns

NameDescriptionDataTypeData Extension Data TypeNullable
AccountIDYour account ID numberintNumber 
OYBAccountIDThe account ID number for any related On-Your-Behalf accounts. This field applies to enterprise accounts only.intNumberx
JobIDThe job ID number for the email sendbigintNumber 
ListIDThe list ID number for the list used in the sendintNumber 
BatchIDThe batch ID number for any batches used in the sendbigintNumber 
SubscriberIDThe subscriber ID for the affected subscriber. This number represents the unique ID for each subscriber record.intNumber 
SubscriberKeyThe subscriber key for the affected subscribernvarchar(254)Text 
EventDateThe date the unsubscribe took placedatetimeDate 
IsUniqueWhether the event is unique or repeatedbitBoolean 
DomainThe domain at which the unsubscribe occurredvarchar(128)Text

*Records were available





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