Skip to main content

Tracking Reports

 Track Past campaigns AB test reports.


AB Summary Report: Provides a summary of A/B test results, helping marketers compare different email versions.


Send report in email:





Account Send Summary: Tracks total sends, responses, and engagement rates across multiple accounts.






Attribute by tracking event: The Attribute By Tracking Event report displays how your subscribers reacted to a certain email send, based on a specific tracking event and a particular attribute.







Campaign Process Analytic Details Report: Measures the performance of emails within a campaign. The Campaign Process Analytics Detail Report shows key workflow metrics for each Campaign whose Deployment Date is in the selected Range. Key metrics include: Last Completed State, Number of Comments Total/Open, Number of Rounds, Duration of Process. You can use the metrics provided in this report to evaluate effectiveness, throughput and bottlenecks of the approval process.









Conversion Tracking Statistics: The Conversion Tracking Statistics report displays you all the conversion activity across all your email sends over a specific time frame.







Email Message Frequency:  The Email Message Frequency report displays how many customers received multiple email messages from Period to Period for comparison purposes. The available periods for comparison are: Yesterday vs. Day Before; Previous 2 Weeks Before Today; Previous Sunday to Sunday Weeks; Last 30 days vs. Previous 30 days; Previous 2 calendar months








Email Performance By Attribute: The Email Performance By Attribute report lets you evaluate email send results for different subscriber attribute and preference values. The Email Performance By Attribute report lets you evaluate email send results for different subscriber attribute and preference values.






Email Performance by Domain: The Email Performance By Domain report lets you evaluate email send results for each domain sent to for a single send.






Email Performance by List: The Email Performance by List report lets you assess response,bounce,and click through rate for each list or group sent to as part of a send event excludes email sent to a single recipient.






Email Performance for All Domains: The Email Performance By Domain report lets you evaluate email send results for each domain sent to for a single send.





Email Performance Over Time: The Email Performance Over Time report lets you easily see how effective an email has been historically at driving results across multiple sends.







Email Send Report: The Email Send report shows how many emails have been sent from each of your accounts. This report can be run for any time frame, present or past.




Email Sends by User: The Email Sends by User report displays a list of account users who have sent email during the specified date range as well as the total number of emails that each user has sent.





Forwarding Activity Details: The Forwarding Activity Details report displays details for emails that are forwarded from subscribers to other individuals.




Impression Tracking by Job: The Impression Tracking by Job report displays the number of times the content area was sent as part of a job (i.e., number of impressions) and the link performance for links found within the impression region.



Impression Tracking For Triggered Send by Period: The Impression Tracking For Triggered Send by Period report displays the performance of an impression region for triggered sends by a time period you choose.





Comments

Post a Comment

Popular posts from this blog

A/B Testing

Confluence link 1:  https://elearningit24.atlassian.net/wiki/external/MzA3YWUxNjI3YzBkNGZiZmFlZTc1ZGIzYmU1ZmM1MmQ   What is A/B Testing? A/B testing, also known as split testing , is a controlled experiment where two versions of a webpage, email, ad, or any digital asset are tested against each other to determine which one performs better. Why? Higher open rates Better Engagement Increased Sales and Lead conversion Reduced unsubscribed rates Date Driven- No assumption & Proven Results Test Type Subject Line Email Content Area From Name Send Date & Time Pre Header   Email Test Template: Friendly and Personalised Straight to the point & Action Oriented Confluence Link 2:  https://elearningit24.atlassian.net/wiki/external/NDk0Zjg0ODk3YjAwNDI5ZjkxOTVmMTAxNTQ3ZjlhNmQ Subject Line A/B Test: A/B Testing Use Case: Optimizing Email Subject Lines for Higher Open Rates Scenario- Subject Line: A company wants to increase the open rates of its promotional emails in Sa...
Post a Comment
Read more

Email Marketing Campaings

Use Cases of Standard Data Extensions 1. Customer Data Storage Scenario : A retail business wants to store customer information, such as names, email addresses, and purchase history, for email marketing campaigns. Solution : Use a standard data extension to store and manage customer data securely and efficiently. Data Extension Structure Field Name Data Type Length Required Primary Key SubscriberKey Text 50 Yes Yes FirstName Text 50 Yes No LastName Text 50 Yes No EmailAddress EmailAddress N/A Yes No PurchaseHistory Decimal N/A No No Sample Records SubscriberKey FirstName LastName EmailAddress PurchaseHistory 001 John Doe john.doe@example.com 1500.50 002 Jane Smith jane.smith@example.com 200.00 https://mc.s8.exacttarget.com/cloud/#app/Email/C12/Default.aspx?entityType=none&entityID=0&ks=ks%23Subscribers
Post a Comment
Read more

External Content Block/ Enhance Dynamic/ Send Management/ Code Snippet

 External Content Block (Repair Pricing) https://mc.s10.exacttarget.com/cloud/#app/Email/C12/Default.aspx?entityType=none&entityID=0&ks=ks%23Content External content is any content stored outside your platform (e.g., websites, APIs, content management systems, external databases). It can include: ✅ Product descriptions & pricing (from an e-commerce website) ✅ Blog posts & news feeds (from external websites) ✅ Social media posts (Twitter, Instagram, LinkedIn feeds) ✅ Meta descriptions & templates ✅ Weather updates & live data feeds ✅ Customer-specific data (from CRM or CDP systems) In Salesforce Marketing Cloud ( SFMC ) , the External Content Block allows marketers to fetch real-time content from external URLs (APIs, websites, or content servers) and insert it into email templates dynamically. Updated URL> Link Validated> Retrieival Method: Immediately Retrieval Options: Subscriber Level( Content is retrieved separately for each recipient ) ...
Post a Comment
Read more