External Content Block (Repair Pricing)
https://mc.s10.exacttarget.com/cloud/#app/Email/C12/Default.aspx?entityType=none&entityID=0&ks=ks%23Content
External content is any content stored outside your platform (e.g., websites, APIs, content management systems, external databases). It can include:
✅ Product descriptions & pricing (from an e-commerce website)
✅ Blog posts & news feeds (from external websites)
✅ Social media posts (Twitter, Instagram, LinkedIn feeds)
✅ Meta descriptions & templates
✅ Weather updates & live data feeds
✅ Customer-specific data (from CRM or CDP systems)
In Salesforce Marketing Cloud (SFMC), the External Content Block allows marketers to fetch real-time content from external URLs (APIs, websites, or content servers) and insert it into email templates dynamically.
Updated URL> Link Validated>Retrieival Method: Immediately
Retrieval Options: Subscriber Level(Content is retrieved separately for each recipient) & Email Level (The same external content is used for all recipients in the send.)
Failure Protocol: Determines what happens if SFMC cannot retrieve the external content:
Continue with send (Recommended):
If content retrieval fails, the email will still be sent but without the external content.
Prevents disruptions in large-scale email sends.
Stop send immediately:
If retrieval fails, the entire email send is halted.
Use this when the external content is critical to the email’s message.
Default with message:
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